Graduating in psychology and completing a masters degree at the University of Essex, Sam delivers high performance coaching for a wide variety of clients.

Because each individual has a unique way of thinking, Sam tailors his coaching to match the individual's needs providing them with maximum benefits.

Among some of Sam’s high profile clients are Phil Parkinson, the assistant manager of Charlton Athletic Football Club. Sam worked alongside Phil Parkinson for 3 years at Parkinson’s former club Colchester United, in which they saw the club win a historic promotion to the Championship Division.

After successes in professional sport Sam diversified his expertise by venturing into the realm of behavioural finance and business psychology, predominantly working with the stock market traders abroad.

To further his understanding of the human mind Sam trained personally with hypnotist Paul Mckenna, where he became a qualified Master NLP Practitioner. This priceless experience empowered Sam to be able to use positive mind engineering techniques with his clients. This added a new gear to his support work, dramatically increasing his repertoire of behavioural tools to improve performance.

Recognising the universality of the techniques and strategies that he was using, in 2006 Sam decided to aggregate the information and form the company Mindsport Ltd. Streamlining the information through a unique online experience, Sam can now work with a global audience. Currently Mindsport is one of the fastest growing online resources of practical self-help information on the internet.